Summit Fitness Group
Enterprise Overview
Every region, every location, and every credentialed practitioner in one place — revenue, membership, training, certification and quality on a single screen.
Illustrative demonstration data. Summit Fitness Group is a fictional organization.
Monthly Stretch Revenue
$193.4K
5 reporting locations
Stretch MRRi
$124.3K
Recurring monthly revenue
Active Stretch Members
859
Recurring memberships
Intro Conversion
47%
Organization target 45%
Member Retention
86%
Organization target 85%
Utilization
65%
Organization target 65%
Locations
6
4 live · 2 launching
Certified Practitioners
21
of 28 in the program
Master Trainers
2
Internal ASA evaluators
Client Satisfaction
4.7
Out of 5.0
Illustrative Annualized Run Rate — Demo Data
$2.3M
The current fictional month ($193,400) multiplied by twelve. It is a simple extrapolation of invented demonstration data — not a forecast, not a projection, and not a result any ASA customer has achieved.
Needs Your Attention
7 across the organizationCredentials expiring within 60 days
3 practitioners are inside the recertification window — Marcus Delaney (Frisco, 36 days), Monique Baptiste (Tampa Bay, 47 days), Naomi Fitzgerald (Plano, 50 days).
Plano — conversion below organization target
Intro-to-membership conversion is 44% against a 45% target.
Plano — utilization below target
Practitioner utilization is 63% against a 65% target.
Tampa Bay — conversion below organization target
Intro-to-membership conversion is 38% against a 45% target.
Tampa Bay — utilization below target
Practitioner utilization is 52% against a 65% target.
Naperville — launch in progress
Rollout in progress — not yet reporting revenue
1 practitioner on a remediation plan
Taylor Morgan (Plano) — not delivering unsupervised sessions until the retake is passed.
Stretch Revenue — Trailing 6 Months
All locations · fictionalMar$104.6KApr$121.9KMay$124.8KJun$149.6KJul$165.2KAug$193.4K
90-Day Pilot
Day 68of 90
5 pilot locations · 2 regions
Build & PrepareDays 1–14
TrainDays 15–38
Soft LaunchDays 39–56
Full LaunchDays 57–76
OptimizeDays 77–90
Locations Needing Support
Tampa Bay
Conversion 38% · Utilization 52% · Florida Region
Plano
Conversion 44% · Utilization 63% · Texas Region
Naperville
Rollout in progress — not yet reporting revenue
Top Performing
1On Target
Frisco
$31,200 MRR · 214 members
2On Target
Miami Beach
$28,800 MRR · 196 members
3On Target
Austin North
$27,300 MRR · 187 members
See your entire stretch business across every location.
Location Comparison
| Location | Status | Revenue | Stretch MRR | Members | Staff | Conv. | Util. | Retention | Training | Certified | Indicator |
|---|---|---|---|---|---|---|---|---|---|---|---|
Frisco Texas Region | Live | $48,600 | $31,200 | 214 | 6 | 52% | 71% | 88% | 100% | 6/6 | On Target |
Plano Texas Region | Live | $37,400 | $24,100 | 168 | 5 | 44% | 63% | 84% | 100% | 4/5 | Watch |
Austin North Texas Region | Live | $41,900 | $27,300 | 187 | 5 | 48% | 67% | 86% | 100% | 4/5 | On Target |
Miami Beach Florida Region | Live | $44,200 | $28,800 | 196 | 5 | 50% | 69% | 87% | 100% | 4/5 | On Target |
Tampa Bay Florida Region | Soft Launch | $21,300 | $12,900 | 94 | 4 | 38% | 52% | 79% | 100% | 3/4 | Needs Support |
Naperville Midwest Region | Launching | — | — | — | 3 | — | — | — | 76% | 0/3 | Launching |
FriscoOn Target
Revenue
$48.6K
Stretch MRR
$31.2K
Members
214
Conversion
52%
Utilization
71%
Retention
88%
Staff
6
Training
100%
Certified
6/6
PlanoWatch
Revenue
$37.4K
Stretch MRR
$24.1K
Members
168
Conversion
44%
Utilization
63%
Retention
84%
Staff
5
Training
100%
Certified
4/5
Austin NorthOn Target
Revenue
$41.9K
Stretch MRR
$27.3K
Members
187
Conversion
48%
Utilization
67%
Retention
86%
Staff
5
Training
100%
Certified
4/5
Miami BeachOn Target
Revenue
$44.2K
Stretch MRR
$28.8K
Members
196
Conversion
50%
Utilization
69%
Retention
87%
Staff
5
Training
100%
Certified
4/5
Tampa BayNeeds Support
Revenue
$21.3K
Stretch MRR
$12.9K
Members
94
Conversion
38%
Utilization
52%
Retention
79%
Staff
4
Training
100%
Certified
3/4
NapervilleLaunching
Revenue
—
Stretch MRR
—
Members
—
Conversion
—
Utilization
—
Retention
—
Staff
3
Training
76%
Certified
0/3
Indicators compare each location against the Organization Target set for this demonstration — conversion 45%, utilization 65%, retention 85%, client satisfaction 4.6. These are illustrative demo targets, not ASA industry benchmarks.
Regional Comparison — Stretch MRR
The Midwest region is mid-rollout and is not yet reporting revenue.
Certification Status
Certified21Ready for Practical4In Training2Remediation1
Expiring Within 60 Days
Marcus DelaneyFrisco36 days
Monique BaptisteTampa Bay47 days
Naomi FitzgeraldPlano50 days
Recent Alerts
3 certifications expire within 60 days
Marcus Delaney, Monique Baptiste and Naomi Fitzgerald are inside the recertification window.
Tampa Bay conversion 7 points under organization target
Intro-to-membership conversion is at 38% against a 45% target. Master Trainer support is scheduled this week.
Naperville needs a Master Trainer visit to schedule its first practical
One candidate is ready to schedule and two are still in coursework. The site cannot open until practicals clear.
Plano remediation plan active for 1 practitioner
Taylor Morgan is on a structured remediation plan with a retake scheduled in three weeks.
Frisco is the top-performing location this month
71% utilization and 52% conversion, both above the organization target.
Florida region cleared its quarterly audit cycle
All certified practitioners at Miami Beach audited with no corrective actions.
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